Iconic Fabrics

Traceable H2Wool

New Vibe pieces can take a hit when it comes to performance and easy care. This particular H2Wool tropical wool is the most innovative item in its category.

H2Wool is an exclusive Italian trademark of Marini Industrie and identifies a breakthrough, non-shrink treatment carried out on wool.

This proprietary treatment allows for washability, crease resistance and optimal color rendering while adding both aesthetic and tactile characteristics to the innate wool performances of insulation and breathability.

Why Mulesing-free wool is important:

Mulesing has been a routine surgical procedure for the majority of sheep where most of the commercial wool comes from. It is a method used by some sheep farmers preventing their sheep from being killed by infections caused by insects. Mulesing procedure means cutting skin from around a lamb’s breech to create an area of bare, stretched skin. Because the scarred skin has no folds or wrinkles to hold moisture and feces, it is less likely to attract blowflies who might cause the death of the sheep. Mulesing is a painful surgical procedure for sheep and it can be avoided.

No animal should have to go through the pain and stress that this kind of procedure causes. Public pressure to improve sheep welfare has led to the wool industry researching alternatives to mulesing. Luckily, there are other ways to keep sheep safe from these insects but they are more expensive in the long run. This is why mulesing-free merino wool items might cost a bit extra. Research shows the pain of mulesing is similar to that of castration, but it lasts up to 48 hours.

To trace original source of our H2Wool textiles, visit Marini Industrie here.

Sustainable alternative

The term “viscose” refers to the viscous organic liquid which is regenerated into fibers for making the fabric. Viscose rayon is derived from cellulose, the main constituent of plant cell walls. 

Some of the common trees and plants from which viscose rayon is derived:

• Beech

• Pine

• Spruce

• Hemlock

• Eucalyptus

• Bamboo

• Soy

• Sugarcane

• Viscose rayon is very breathable, making it a cool fabric for stylish summer wear.

• The super absorbent nature of viscose fabric makes it a convenient option for activewear. It doesn’t trap heat and wicks away sweat too.

• Viscose fabric has excellent color retention. It can hold dye for a long time despite numerous washes.

• The free-flowing, silk-like feel of viscose causes it to drape well.

• Originating from natural resources, viscose rayon is very light and airy.

Since viscose is made from a renewable resource, it’s biodegradable, making it environment-friendly. However, its production process causes some negative environmental impacts.

Deforestation is a major environmental concern because wood cellulose is harvested by chopping trees. To tackle deforestation, we work with viscose fabric and yarn manufacturers who source their wood cellulose from sustainably-grown forests. Sustainable growth allows for the continual use of a natural resource without depleting it or causing any environmental damage.